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The Ice Bucket Challenge
By Let's Talk Los Angeles on August 20, 2014
The internet has gone viral with videos of celebrities and other popular personalities taking the “Ice Bucket challenge” and daring three others to do the same. Here is what you need to know about it: It’s an effort to raise awareness of ALS where participants must dump a bucket of ice cold water and then dare someone to do the same. If they can’t, the alternative is to donate $100 to the ALS association. ALS is Amyotrophic lateral sclerosis it is also referred to as Lou Gehrig’s Disease. It is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Celebrities that have taken the challenge Lady Gaga, Mark Zuckerberg, Brian Vickers, Satya Nadella, Bill Gates, Oprah Winfrey and Britney Spears.
