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Santa Monica Pier 360 Beach Festival
The Santa Monica Pier 360 Beach Festival is one of Southern California’s largest free beach lifestyle festivals, celebrating ocean sports, beach culture, live entertainment, and family fun at the iconic Santa Monica Pier. The 2026 event takes place Saturday, June 27, and Sunday, June 28 and is free to attend for all ages.
Website: https://www.santamonicapier360
Event Details
Dates
- Saturday, June 27, 2026
- Sunday, June 28, 2026
Location
- Santa Monica Pier
- 200 Santa Monica Pier, Santa Monica, CA 90401
Admission
- FREE for spectators and festival attendees.
- Some athletic competitions require advance registration.
Festival Hours
Saturday, June 27
- Athletic competitions begin at 9:00 AM
- General festival hours: Noon–7:00 PM
Sunday, June 28
- Athletic competitions begin at 7:45 AM
- General festival hours: 9:00 AM–4:00 PM
Featured Activities
Ocean & Beach Sports
- Paddleboard races
- Open-water ocean swims
- Lifeguard competitions
- Historic surfboat races
- Beach volleyball tournaments
- Skateboarding demonstrations and lessons
- Santa Monica Strongman Classic competition
Entertainment
- Live music throughout both days
- Interactive games
- Family activities
- Brand activations and giveaways
- Roller skating rink on the Pier deck
- Museum of Beach Life featuring Santa Monica surf and lifeguard history
Food & Drinks
- Local food vendors
- Beer & spirits garden for guests 21+
- Festival concessions and refreshments
Nearby Attractions
While visiting the festival, you can also enjoy:
- Pacific Park — the amusement park on the pier.
- Santa Monica State Beach — one of Southern California’s most popular beaches.
- Venice Beach Boardwalk — located about two miles south of the pier.
Why It’s Popular
Pier 360 traces its roots to Santa Monica’s historic paddleboard and lifeguard competitions dating back to the 1930s. Today it attracts thousands of locals and visitors for a weekend showcasing the best of Southern California beach culture, ocean sports, music, food, and family entertainment.
For Los Angeles-area residents, it’s one of the best free summer events happening before the Fourth of July holiday weekend.
