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National Sunglasses Day June 27th
By Let's Talk Los Angeles on June 26, 2015
National Sunglasses Day
In an effort to increase the use of UV protective eyewear, The Vision Council has utilized National Sunglasses Day as a launching point for its UV campaign. Through media briefings, social media, and a petition asking consumers pledge to wear sunglasses on June 27th – and encourage others to do the same – The Vision Council garnered over 40 million impressions in one 24-hour period alone, turning National Sunglass Day into a major nationwide initiative.
