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LA Original Farmers Market Host Fifa Cup Viewing
The historic Original Farmers Market at 3rd and Fairfax has officially been selected as one of Los Angeles’ major FIFA World Cup 2026 Fan Zones, turning the landmark destination into a global soccer celebration site during the tournament. The Farmers Market location is especially significant because it sits next to The Grove, making it one of the most tourist-friendly and centrally located World Cup viewing destinations in Los Angeles. Officials say the goal is to spread the World Cup atmosphere across multiple neighborhoods instead of limiting festivities to stadiums alone. he event is part of a larger countywide FIFA celebration that includes additional Fan Zones at places like Los Angeles Union Station, Venice Beach, and throughout June and July 2026.
Website: https://farmersmarketla.los-angeles-world-cup-2026-fan-zone
Here are the key details surrounding the event:
- The Fan Zone at The Original Farmers Market is scheduled for June 18–21, 2026 during the FIFA World Cup group stage.
- The market will feature a giant 30-foot main viewing screen along with a secondary 15-foot screen broadcasting live World Cup matches throughout the event.
- Organizers expect thousands of soccer fans to attend over the four-day celebration, with reports estimating around 5,000 visitors.
- The experience is designed to be family-friendly and will include:
- interactive soccer zones
- youth soccer activities
- live entertainment
- themed beer gardens
- international cuisine from the market’s 40+ restaurants and food vendors.
- Many vendors are expected to offer special World Cup-themed dishes and drinks inspired by countries participating in the tournament, including Brazilian, Mexican, Japanese, French, and American flavors.
- Some portions of the Fan Zone will be open to the public, while the premium match-viewing areas will require tickets.
- Ticket pricing reported so far includes approximately $5 daily admission or a $17 multi-day pass, with free admission for children ages 3 and under.
- Featured matches expected to air during the Farmers Market Fan Zone include high-profile games such as United States vs. Australia and Mexico vs. South Korea.
