- NFL 2023-2024 Schedule
- Venice Beach Muscle Competition
- Gelato Festival World Masters
- LA Beer Fest 2023
- Organic Harvest Gardens Sunday Brunch
- Jazz on the Grass 2023
- Leimert Park Jazz Festival 2023
- Cookbook & Dinner
- Ocean Water Use Warning for LA Beaches
- Kids Yoga Classes
- LA Parks After Dark Summer 2023
Social Media Week LA 2021
TUE, JUNE 29 #SMWLA brings together global leaders, social media practitioners, and digital marketers for an educational and interactive multi-day event that serves as the central meeting point for the social media marketing industry.
9:35-9:55 AM (Main Stage)
Spark Demand For Your Brand In The New Consumer Journey
featuring Eva Valerio, Global Head of Discovery Ads, Google
10:00-10:20 AM (Main Stage)
10 Years Better: How It Gets Better Remains Impactful For Today’s LGBTQ+
Youth Through TikTok
featuring Brett Peters, Education and Philanthropy Partnerships Lead, TikTok, and
Brian Wenke, Executive Director, It Gets Better Project, and
Hammy Hamilton, Youth Voice, It Gets Better Project
10:25-10:45 AM (Main Stage)
Social Media is the Only Media: How Riot Games Launched a Blockbuster Video
Game During a Global Pandemic
featuring Nikki Lewis, Global Head of Marketing, VALORANT, Riot Games and Casey Clough,
Brand Manager, VALORANT, Riot Games and Danny Wright, Chief Brand Officer, Adweek
10:50-11:10 AM (Main Stage)
How REVOLVE Caters to the Next-Generation Consumer
featuring Raissa Gerona, Chief Brand Officer, REVOLVE and Lisa Lacy, Commerce Editor, Adweek
11:15-11:35 AM (Main Stage)
Influencers Are Revolutionizing Social Commerce
featuring Leah Logan, Vice President of Social Commerce, Inmar Intelligence
11:40-12:00 PM (Main Stage)
Normalizing the Conversation: How Headspace and Content Creators Have Helped
Destigmatize Mental Health to Improve the Health and Happiness of the World
featuring Val Kaplan, Chief Marketing Officer, Headspace and
Natalie Silverstein, Senior Vice President, Head of Innovation, Collectively, Inc., and Chrissy
Rutherford, Fashion and Social Media Expert, and David Griner, International Editor, Adweek
12:05-12:10 PM (Main Stage)
Adweek Closing Remarks
featuring Toby Daniels, Chief Innovation Officer, Adweek
12:10-12:40 PM (Meetup 1)
Micro vs. Macro: Which Influencer
Audience is Best?
facilitated by Adrienne Young, Former
Social Media Manager, Mos.com
12:10-12:40 PM (Meetup 2)
Livestream Shopping: The Next
Frontier in Influencer Driven Commerce
facilitated by Angelic Vendette, Vice
President and Head of Marketing, Alo Yoga
12:45-1:15 PM (Academy Stage)
Drive Inspiration And Action With Discovery Ads
featuring Amy Hemmati, Lead Product Manager, Discovery Ads, Google and Eva Valerio, Global
Head of Discovery Ads, Google
1:15-1:45 PM (Academy Stage)
Riot Games: How We Blew Up Our Influencer Strategy to Launch the Next Massive Game
featuring Ali Miller, Global Influencer Programs Lead, Riot Games
1:45-2:15 PM (Academy Stage)
(Re)volution of Rockstar Energy Drink
featuring Gabe Alonso, Head of Digital Platforms and Community, PepsiCo
A PROPERTY OF
2:15-2:45 PM (Academy Stage)
Passing the Pen: The Importance of Collaboration in Brand Partnerships
featuring John Petty III, Head of Social, Wieden + Kennedy
9:10-9:30 AM (Main Stage)
How the NFL Tackles Gen Z through Social Media Platforms
featuring Tim Ellis, Executive Vice President and Chief Marketing Officer, NFL and
Ian Trombetta, Senior Vice President, Social and Influencer Marketing, NFL, and
Aubrey Peacock, Manager, Social Content Strategy, NFL
All times are listed in PDT and are subject to change | Last updated: June 27, 2021
WED, JUNE 30 (PDT Time Zone) Read Agenda for details
THUR, JULY 1 (PDT Time Zone) Read Agenda for details
Visit the Website for more information: https://event.adweek.com/smwla-2021/
